Ford Motor Company, one of the world’s leading automobile manufacturers, has just hired Peter Stern, the former Apple TV Plus chief, to lead its customer software team. Stern boasts an impressive resume, having held leadership positions at Apple, Microsoft, and Amazon. He is known for having helped to establish and grow Apple’s video streaming service, Apple TV Plus.
Stern’s primary role at Ford will be to help the company create new digital products and services to better serve its customers. His team will work on developing applications that enhance the customer experience, such as telematics, navigation systems, and in-car entertainment. The goal is for Ford to become a leader in providing a seamless customer experience to its customers.
Stern’s experience in the tech industry will be a huge asset to Ford. He has a deep understanding of how to build and maintain customer-focused experiences in the tech space. He also has the ability to understand and navigate the complex digital landscape, and leverage technology to find new and innovative ways to service customers.
The hiring of Stern is part of Ford’s larger effort to transform the customer experience at its dealerships. The company recognizes that it needs to modernize its software to better meet the needs of today’s customers. It hopes that Stern’s experience and talents will help it create a cutting-edge customer experience.
Overall, this is an exciting move for Ford and Stern. Ford can benefit from Stern’s extensive knowledge and experience, while Stern can use this opportunity to help Ford become an industry leader in customer service. With Peter Stern at the helm of the customer software team, Ford is sure to make significant progress in elevating its customer experience.
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