The world of influencer marketing is quickly becoming an attractive option for companies promoting their products and services, as they find themselves working with a variety of influencers on a range of platforms. However, Amazon has recently come under fire for its low offer to pay influencers for sponsored video promotions – $25.
The offer has been met with some serious backlash from influencers and their fans, who argue that the rate is too low for the amount of work and effort that goes into creating a well-crafted sponsored video. Influencers have argued that the rate is not reflective of the time, energy and creativity it takes to create a successful sponsored video, and that Amazon should be offering higher compensation for the amount of work involved.
Many have also argued that Amazon’s offer of $25 for a sponsored video is far too low when compared to other online platforms. For example, YouTube pays influencers an average of $5 per 1,000 views on sponsored videos, while Instagram pays closer to $50 per 1,000 followers. These platforms are known to be more generous when compared to Amazon’s offer.
In addition, influencers have criticized the lack of transparency from the company when it comes to negotiating their rates. Amazon has failed to provide influencers with any guidance on how to negotiate a fairer rate, and many feel that they have taken advantage of the vulnerable position that influencers are in. Furthermore, some influencers have even reported having their videos blocked or removed by Amazon for failing to agree to the company’s low offer.
Ultimately, influencers are right to question Amazon’s offer of $25 for sponsored videos. While the company might be trying to keep its costs down, such a low rate is unfair and does not reflect the work and effort that goes into creating a successful video promotion. Influencers everywhere are demanding that Amazon reconsider its rate and offer something more in line with industry standards. Until then, many influencers are refusing to accept Amazon’s offer and will continue to advocate for a rate that is more reflective of their hard work.
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