Recently, Instagram, the popular social media platform, announced the removal of the Shopping tab from its news feed. This move follows the company’s shift in focus to content creation, which has been its core competency since day one. With this announcement, Instagram will be reverting back to its original purpose of delivering quality, engaging content to its users.
The Shopping tab, which was first launched in 2018, was viewed as a barrier between content creators and their followers. This tab gave emphasis to the purchase of products rather than the sharing of creative images and videos. This put the focus of the platform on making money for the company and its constituents, instead of maintaining the original intent of providing an outlet for creative expression.
With this decision, Instagram is set to return to its roots. Content creators will no longer have to worry about cluttered news feeds filled with advertisements, instead they can provide their followers an uncluttered, story-driven experience. The move to drop the Shopping tab is also seen as a sign that Instagram still values its creators and their content.
“We believe that content and storytelling will always be at the center of Instagram,” said the company in a statement, “Our goal is to continue evolving the platform to give creators and brands the best experience, while continuing to prioritize meaningful interactions and connection with their communities.”
Despite the removal of the Shopping tab, Instagram is still encouraging users to use the platform for e-commerce purposes. The company plans to continue offering shoppers a place to buy, with tools like tags and checkout all available.
The removal of the Shopping tab may be seen as a step back for some users, but for content creators, it is a welcomed change. Instagram has put forth a clear message that content will always be their focus and with this announcement, the company has shown that content is still king on the platform.
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