Alloy Synctera

In response to the rise of embedded finance, some of Silicon Valley’s most powerful financial tech upstarts got together for a recent panel discussion at TC Disrupt to discuss the future of this transformative new technology.

Hosted by TechCrunch’s Sr. Editor, Yen-Rong Wu, Panelists Alloy, Synctera and Unit each weighed in with their analysis of the current environment and laid out a path to unlocking the true value of embedded finance. Alloy CEO Dmitry Asenov started out strong, discussing his unique take on embedded finance. He believes that embedded finance must be centered on the end user, where the underlying technology is built around providing streamlined, intuitive experiences. By focusing on the user experience, Alloy strives to make embedded finance sophisticated and accessible to companies and customers alike.

Synctera CEO Peter Hazlehurst then dove into the complexities of providing open-sourced APIs to enable technology providers to embed high-value financial services for their applications. Notably, he highlighted the importance of removing friction in the onboarding process, while providing a secure and flexible platform to support the financial services.

Finally, Unit CEO Sasha Ivanov proposed the “golden triangle” of embedded finance: Users, Developers, and Banks. He outlined the importance of having all three working together through APIs so that embedded finance can grow organically. With a unified user identity driven by an OAuth component that allows user authentication across organizations, developers, and banks, Unit believes that it can provide a flexible framework that enables banks to provide their services through any application.

Overall, the panelists agreed that embedded finance is on the cusp of transforming global financial services in a big way. By promoting open-sourced APIs, user-friendly experiences, and an integrated approach, embedded finance can revolutionize the way that banking is conducted. It will be exciting to watch it unfold.