As studios and production companies attempt to quell the fallout of a guild strike, the Alliance of Motion Picture and Television Producers (AMPTP) has announced it has hired a new PR firm to help manage the media attention and public opinion.
The recent threat of a guild strike has been met with quick action as the AMPTP has just announced the addition of executive crisis PR firm Verge Strategies to its team. Verge Strategies will help the production industry juggle the flurry of questions being raised and images being circulated in the press as the guild strikes gain attention from all parts of the entertainment industry.
The AMPTP, which is an association of over 350 film and television production companies, made the decision to bring in Verge Strategies to mediate this situation. Specialist Wes Thrailkill has been officially hired on as the AMPTP’s crisis PR director. He will be in charge of navigating the ever-changing media landscape and establishing a discourse that addresses the questions raised about the guild strike.
The goal of the Verge Strategies is to mediate the strike and to present the current plight of the AMPTP in the best possible light, using positive messaging about the company and its relationship with the guilds and other entertainment industry organizations. Thrailkill is confident that with his team’s help, the AMPTP will be able to manage the crisis and convince the public and other guilds that they are making an effort to resolve the issues with the guild strike.
The AMPTP is not alone in this crisis; other entertainment industry organizations such as the Writers Guild of America and the Screen Actors Guild have also gotten into the mix, trying to represent the interests of their members and strike some kind of deal. Verge Strategies will also be helping the AMPTP develop relationships with these groups and communicate effectively with them too.
It remains to be seen how the AMPTP and Verge Strategies will be able to handle the intensifying pressure of the guild strike, but one thing is for certain: it’s a difficult situation and the company needs professional help if it hopes to make it through this. With any luck, this crisis PR firm will be able to help the AMPTP get through this tough time with few scars and a better understanding of the importance of solidarity with guilds and other organizations in the industry.
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