As one of the most popular music artists of our time, Taylor Swift’s ticket presales always generate intense interest. Unfortunately, the latest one wasn’t quite as smooth as many fans would have liked, as Ticketmaster has blamed “bots” for the chaos that ensued.
For Swift’s highly anticipated 2020 tour, her team had made the tickets available to members of her fan club first. Sadly, large numbers of fans hoping to get a hold of the coveted tickets were disappointed when they were unable to access the presale.
It’s likely that bots or “ticket-buying robots” were to blame. These use sophisticated software to purchase vast amounts of tickets directly from websites such as Ticketmaster, taking them away from potential fans. The employees at Ticketmaster have suggested that this is the reason why presales can be so chaotic, as bots often purchase huge amounts of tickets in a matter of minutes. It’s estimated that these bots grab more than half of the seats before general sales even become available.
Fans of Taylor Swift have not been pleased by the situation, with many airing their grievance on social media. A great number of them have pointed out that Ticketmaster should be doing more to prevent bots from obtaining the tickets and have even directed their anger towards the singer herself.
Despite Ticketmaster’s claims that bots are to blame for the chaos in Taylor Swift’s recent tour ticket presale, this is a problem that has been around for years. The company must take steps to ensure future ticket sales are more fair and that the majority of tickets don’t end up in the hands of robots and scalpers.
Unless Ticketmaster begins to take stronger steps to tackle the issue of bots, fans of Taylor Swift, as well as other popular artists, will continue to be left disappointed.
