Walt Disney’s streaming service, Disney+, has recently announced that Hulu’s ad targeting capabilities will soon be available to its advertisers. This expansion of features could provide additional value to businesses and brands that are advertising on the platform, allowing them to more effectively target and reach their desired audiences.
Disney+ first launched in November of 2019 and has since gathered a substantial user base. It currently has over 95 million subscribers, making it the highest-grossing streaming service in the world. The Disney advertising platform first debuted in April of 2020, and it has allowed brands to reach Disney+ users with well-crafted campaigns.
With the integration of Hulu’s ad targeting capabilities, Disney+ advertisers will have access to a broader range of options that could allow them to reach the right audiences even more effectively. Among other capabilities, they will now have access to larger datasets of user info that provides insights into demographics, interests, and behaviors in order to create more personalized campaigns.
The newly added features also include the ability to serve targeted ads within an episode, with Disney offering granular control over which type of ads are seen and when. Brands can also place their ads before, during, and after shows, giving them multiple opportunities to reach viewers.
In addition, there will now be more opportunities to leverage Hulu’s ad targeting capabilities to create promotional partnerships between Disney+ and Hulu. This could potentially allow different brands to reach both platforms for increased visibility and reach.
Overall, Disney+ advertisers should be excited about the addition of Hulu’s ad targeting capabilities, as this could make their campaigns much more effective. As the streaming wars continue to heat up, this is a smart move by Disney, as it could help them to stand out and gain even more users.
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