A new startup in the online design space is hoping to shake up the industry, armed with an impressive $11.6 million in venture capital. With its Series A funding, Helen is setting its sights on dethroning Canva as the go-to design platform.
Last month, Helen announced its $11.6 million Series A funding, which was led by venture capital firm Lightspeed. With this investment, Helen is preparing to make a big splash in the online design space. The platform is aiming to provide a more comprehensive design experience to users of all types.
Helen boasts a suite of useful tools for designers at any level. The platform provides a simple drag and drop interface for amateurs, and also has a more advanced system for more experienced designers. It also has a large library of assets for users to draw from. All of these factors put it in position to take on the king of the online design space Canva.
Helen has a powerful asset at its side. This asset is its founder, Danae Gosset. Gosset is a former creative director at Apple and has extensive experience in the design world. Gosset’s experience is sure to be an invaluable asset as Helen tries to assert itself in the online design space.
In order to fend off the competition, Helen is investing heavily in research and development. The team is also working hard to build out its library of assets so that designers can find the perfect item for any project.
As it prepares to take on Canva, Helen is also making a push to cultivate a devoted customer base. The company is hoping to attract users by providing a free trial that promises to be more feature-rich than what Canva customers are used to. The team is also planning on launching more events and initiatives to get their customer base talking about Helen and to ultimately create a strong sense of community around the platform.
Ultimately, only time will tell if Helen can take on Canva as the go-to design platform. Even with its impressive $11.6 million Series A funding, the company does have an uphill battle if it is going to upend the online design space. But with its impressive team and a focus on the user experience, Helen is sure to make a splash.
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