Tile takes on tag stalking problem by doing the opposite of Apple’s AirTag

As more and more tech giants are getting into the business of tagging and tracking products, there’s been a noticeable increase in tag stalking—the unethical practice of using tracking tags to follow an individual without their consent. In response to the rising concerns over tag stalking, Tile, the world’s leading product-tracking platform, has pledged to do the opposite of Apple’s AirTag, in an effort to protect its customers’ privacy.

Tile’s anti-stalking measures, codename “Luna”, are designed to give users full control over their own tracking tags, allowing them to easily disable or remove tracking tags from their items, as well as view any tags currently connected to their products. Luna also aims to allow users to permanently delete tags from their items, to prevent them from being repurposed by others.

Unlike AirTag, which utilizes Bluetooth tracking, Tile’s Luna system requires that users scan a QR code to create a connection with the product, preventing the tags from being tracked without the user’s explicit permission. To add an extra layer of security, Luna also offers users the ability to set access restrictions, such as timers that disable tracking after a certain period.

Additionally, in order to ensure real-time privacy, Tile also plans to make Luna available only to verified users, who would need to verify their identity with a valid driver’s license or passport. This gives users additional control over who is using their tags and helps to prevent tags from being misused or abused by unauthorized users.

Tile’s Luna system is a much-needed step forward in protecting users from the dangerous implications of tag stalking. By allowing users to control when and how their tags are tracked, Luna offers a much-needed layer of privacy not offered by other products on the market. As tech giants continue to roll out their own products into the tracking space, Tile is staying one step ahead by doing the opposite of AirTag in order to protect its customers from the threat of tag stalking.