Japanese marketing technology firm Geniee recently acquired British start-up Zelto for an estimated $70 million. This acquisition is just one of the many deals that Geniee has been involved in this year as the company has worked to strengthen its presence in the European market.
Geniee is a company based in Japan that specializes in marketing technology, particularly mobile and web advertising. The firm has grown substantially over the years, earning a high reputation especially in Japan but also throughout Asia. With its new acquisition of Zelto, Geniee is now looking to move into the European market as well.
Zelto is a British start-up that focuses on artificial intelligence (AI) solutions for digital marketing. It provides marketing software and data analytics services that help customers better understand their audience and optimize their campaigns. By acquiring the firm, Geniee hopes to improve its offerings to include AI-driven marketing technology solutions for its customers.
The acquisition is further evidence of how Geniee is positioning itself to become a major player in the global marketing technology space. As the company expands into Europe, it plans on bringing its cutting-edge marketing tech solutions to the continent’s business.
This acquisition is part of a much larger trend among international companies looking to expand their presence in Europe. With Brexit causing a lot of uncertainty in the European market, businesses are shifting their attention to a different continent in an effort to secure their future.
The move is also beneficial to Zelto. As the start-up seeks to further improve its AI-powered technologies and services, becoming part of Geniee will provide it with greater resources and access to a larger market.
In the end, Geniee’s acquisition of Zelto has the potential to benefit both companies. It will allow Geniee to expand its presence into the European market, while giving Zelto the chance to rapidly develop its technologies and services. It’s an exciting development to watch, and could signal even more international deals to come in the near future.
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