As this year’s Mobile World Congress (MWC) in Barcelona unfolded, the buzzword of the moment was “metaverse”.
This term, coined by science fiction author Neal Stephenson in his 1992 novel “Snow Crash”, describes a virtual reality world built from the collective imagination of its users. People can work, interact, and even attend virtual events within it. This potential for the Metaverse to become a real-world economy is what has everyone so excited.
At this year’s MWC, tech pioneers, visionaries, and influencers gathered to discuss and debate the potential of the Metaverse. For many, the Metaverse is still a concept in its infancy, with no infrastructure, or defined use cases or brands. But MWC attendees discussed how the metaverse could become a game-changer in our digital world.
The idea of the metaverse hype train is based on the notion that several platforms and companies are converging to make the metaverse a reality. Some of these include companies like Magic Leap, which is using its Augmented Reality technology to blend virtual and physical worlds and design brand experiences, as well as Microsoft, which is leveraging its Mixed Reality platform and empowering developers to create engaging 3D experiences.
Big players like Facebook, Apple, Snapchat, and Amazon are also jumping on the metaverse train. Each company is using its platforms, technology, and resources to power the metaverse. Some are creating tools for developers, while others are creating content for users to interact with within the metaverse.
Also in the mix, venture capitalists and start-up incubators are investing in and launching companies that are developing or utilizing metaverse technology. In addition, cloud-based infrastructure, artificial intelligence, and machine learning are driving the development of the metaverse, allowing developers and users to create, connect, and monetize their own metaverse-based experiences.
At MWC, the possibilities of the metaverse were being discussed and debated, as everyone was jumping on the hype train. As more investors pour into the metaverse, more use cases and more brands will emerge, potentially filling the metaverse with real-world experiences, services, and commerce.
The excitement of the metaverse was palpable at MWC and it’s sure to define the future of the digital world. Now the question is, how can we make sure the metaverse is accessible and secure for everyone?
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