At this year’s Adobe Summit in Las Vegas, customers experienced a shake-up when it came to utilizing artificial intelligence (AI) within their businesses. Adobe, one of the leading AI providers, showcased the latest advances in AI during the summit, in order to help businesses of all sizes take advantage of the cutting-edge technology.
The primary focus of the day’s events was on how businesses can employ AI to improve customer experiences. Adobe highlighted how AI can be used to enhance the customer’s journey, from creating target content to improving marketing campaigns. By leveraging the power of AI, businesses can focus on creating seamless experiences that are tailored to the customer’s individual needs.
Adobe also demoed its Sensei AI platform. Sensei provides enterprise-level AI services that can be used for a variety of tasks, from natural language understanding to computer vision. With Sensei, businesses can gain insights about user behavior, as well as rapidly create new AI-driven applications and services.
The summit also demonstrated the potential of Adobe’s Experience Platform to drive AI-driven customer experiences. By collecting data from multiple sources, such as the Adobe Creative Cloud, businesses can create unified profiles of their customers, allowing them to gain predictive insights and develop smarter strategies for reaching their target audiences.
Overall, the Adobe Summit demonstrated how businesses can use AI to enhance customer experiences. With the right tools, businesses can create seamless experiences that are tailored to the customer’s individual needs. Adobe’s comprehensive AI platform and Experience Platform provide businesses with the power they need to create and track AI-driven customer experiences.
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