With the age of technology, it’s no surprise that the use of artificial intelligence (AI) is increasing across industries. But AI isn’t just for engineers and scientists; it’s now being used for marketers too! Recently, tech company Canva announced its new AI apps geared towards making marketers lives easier.
Canva is a popular cloud-based graphic design software that’s used by people from all kinds of professions, from educators to entrepreneurs. However, while they’ve been using it to design stunning visuals, it’s had limited features when it comes to marketing. Until now. Canva recently revealed their “magic” AI apps to help marketers with their jobs.
The apps are all built on Canva’s AI platform, Design Wizard. This platform uses AI to simplify the design process, improving accuracy and consistency. With Design Wizard, you can use templates, produce content for different channels, create small tweaks for visuals, and create whole campaigns.
The AI apps are designed to help marketers make informed decisions about their visuals, making the process quicker and more efficient. For example, the “A/B image testing” app lets marketers compare different combinations of colors and design elements in real-time, making it easier to decide which visuals will be most effective. There’s also the “content suggestion tool” app which helps marketers find and suggest visuals that relate to specific topics.
It’s clear that these apps are going to be game-changers for marketers. By making the process easier and more efficient, Canva is giving marketers more time to focus on creative aspects of their work without having to worry about the complexities of design. With AI, marketers can now easily create stunning visuals in a fraction of the time.
At this point, we can only imagine what other AI apps may be on the way from Canva. One thing is for sure: with Canva’s new AI apps, marketers will have even more powerful tools at their disposal.
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