Shocking new statistics from Twitter suggest that the popular microblogging platform is about to offer its users something that they have been clamoring for: a way to squelch 50% of Twitter ads with a new subscription feature, Twitter Blue.
This new subscription model of Twitter, which reports say will cost $2.99 a month, will give users the opportunity to opt-out of seeing ads in their feed or to see only minimal amounts depending on their preferences. This would be a huge step up from what is currently available, as users can only mute certain accounts or turn off their notifications from certain types of accounts.
With Twitter Blue, users could opt-out of seeing groups of ads and potentially reduce their feeds to a 90% ad-free experience. For those already paying for Twitter’s existing premium account, Twitter Blue would be added on top of that service.
The news of Twitter Blue comes after a period of several years during which Twitter has been attempting to monetize its user base, introducing ads and offering premium accounts with “advanced analytics.”
Twitter is reportedly planning to launch the new service in the U.S., UK, Canada, Australia, and Japan in the coming months. This would help the company expand its reach and give it access to more consumers to target with their ads.
At the moment, it is unclear how successful the new service will be and how popular it will be among users. While there are many people who are likely to be receptive to the idea of a subscription to make Twitter ad-free, there is also a large number of users who would rather pay for an ad-free experience than subscribe to Twitter Blue.
Whether or not Twitter Blue is a success remains to be seen, but one thing is for sure: ads are only going to become more prevalent on the platform over the coming years. This new feature is an interesting step towards improving the user experience and giving customers more control over what they see in their feeds.
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