Kobie Fuller, a veteran angel investor and partner at Upfront Ventures, has developed a new framework for investing in modern enterprise software. This framework has been designed to help evaluate the potential success of software companies that develop enterprise software applications.
The framework is composed of three components: product-market fit, distribution, and longevity. Each of these components is designed to help determine the potential success of a software company and the potential of its software applications.
When evaluating the product-market fit, Fuller emphasizes the need to consider how well the company’s software application meets the needs of its target customers. This includes evaluating whether the product has the right features, pricing, and customer service. Additionally, he suggests looking at market trends and examining how competitors are doing in the space.
The second component of the framework is distribution. According to Fuller, a major factor to consider is the company’s ability to reach the right customers quickly and efficiently, either through direct sales channels or through partner channels. He believes that a successful enterprise software product should have various channels and delivery options to reach its target customers.
Finally, Fuller suggests assessing the longevity of a software product and its potential to remain competitive in the market over time. This involves looking at the product’s ability to evolve, as well as its resistance against disruption from similar products or alternative solutions.
By considering these three components, investors can gain insight into the potential of an enterprise software product and company. Fuller believes that this framework provides an important tool for investors looking to make informed decisions in this increasingly competitive space.
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