AI is quickly becoming a major part of the creative process, and one company is leading the way. Poly, a Y Combinator-backed startup, is promising to provide “world-class artwork with minimal effort” by combining the power of artificial intelligence with traditional design elements.
The company, which was founded in 2018 by Scarlett Santello, Tyson Lozensky and Chris Lozensky, has developed a platform that allows anyone to create art assets quickly and easily. Using cutting-edge neural networks and deep learning algorithms, Poly’s AI platform can generate eye-catching graphics, logos, illustrations and photographs with minimal setup or customization required.
For businesses, this means dramatically reduced time and cost of creating graphics for marketing materials, websites, videos and other content. With Poly, businesses can quickly and easily produce visually compelling assets in minutes.
The technology has immense potential beyond simply creating visuals. Poly believes that their platform is the first step in reshaping the entire creative process, allowing for more fluid collaboration between AI and humans. The company’s ultimate goal is to fully automate all aspects of the creative process, allowing creatives to focus solely on storytelling.
To that end, Poly has already established partnerships with some of the most respected creative agencies in the world, such as Wieden+Kennedy and R/GA. These partnerships are helping to expand the platform’s capabilities, while also providing valuable feedback to the Poly team.
Ultimately, Poly’s AI technology is helping to revolutionize the creative process and democratize access to beautiful, world-class art assets. As the company continues to establish partnerships and refine their technology, their potential to transform the creative world is immense.
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