More and more companies are launching sub-brands to reach different customers and increase their customer base. Innovative startups such as Nothing are now getting in on the action by launching their own affordable sub-brand.
Nothing, founded by Carl Pei and Tony Liu, has quickly gained a following for their affordable, stylish, and modern products. From their flagship Nothing product, the phone, to their more recent headphones and charging devices, Nothing has had success as a direct-to-consumer company and have recently taken the plunge and launched an even more affordable sub-brand, aptly named “Nothing Less”.
The Nothing Less sub-brand aims to provide the same high-quality products that customers have come to expect from Nothing but at more affordable prices. The sub-brand wants to remove people’s financial inhibitions when it comes to buying products, allowing even those with a tight budget to purchase Something from Nothing.
What is so great about the Nothing Less sub-brand is that they are doing it all from within their company and no external help. All of the product development, software, manufacturing, and distribution are done within their own company making it extremely efficient and cost-effective.
The Nothing Less sub-brand has started with a headphone product, the N2 and will soon expand to include more products like the N3 earbuds and the N4 wireless charging pad. All of the products currently in the Nothing Less lineup offer great value and have the same quality as the products in the main Nothing brand.
The launch of the Nothing Less sub-brand is an exciting development for Nothing and their customers. It allows Nothing to reach a new and larger customer base with more affordable products. Those who were previously unable to purchase anything from Nothing due to their budget can now take part in the Nothing experience. It is safe to say that Nothing Less is off to a great start.
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