Google Chrome’s new AI feature, which was announced earlier this year, could be bad news for bloggers. The feature, known as ‘early load’, enables Chrome to prioritize loading content into the web browser before the user reaches the full URL . This means Chrome can anticipate where the user is going and deliver the page’s content even faster.
The feature could be bad news for bloggers as their content may suffer as a result. By delivering content faster, Chrome’s AI feature could actually create arbitrage opportunities for those looking to capitalize on valuable information. An article about a particular topic may be delivered first, making room for competitors to capitalize on the all-important SEO value by delivering similar content faster.
Google has tried to balance user experience and content providers, but it’s clear that there are real concerns for bloggers. This is particularly true if they are trying to write in a niche where there is already a lot of competition. If their content is delivered later, they run the risk of readers not seeing it at all.
Bloggers are already up against considerable hurdles in the form of clickbait videos and articles, so the addition of this feature could only make their jobs more difficult. There is also the possibility that Chrome’s AI feature could affect the rankings of their blogs by ranking their content lower in the search engine rankings.
Google might be trying to provide users with a more streamlined browsing experience, but this could come at the expense of bloggers. The loss of traffic or the potential for lost SEO value could hit them hard and make the process of creating content even more difficult than it already is.
Bloggers need to remain aware of this potential disruption and make sure to seek out other opportunities to promote their content. Whether this be through social media promotion or other channels, bloggers must be prepared to look for alternate ways to reach their target audience.
Overall, Chrome’s AI feature may bring convenience for users, but it could spell bad news for bloggers.As the feature rolls out, bloggers will need to be aware of the potential risks and take action to ensure that their content reaches their intended audience in a timely fashion.
