In a bid to combat its declining share of the global e-commerce market, Amazon is reportedly rolling out a new program to encourage influencers in the United States to submit videos for their shopping feed, akin to the popular social media platform TikTok.
According to reports from Recode, Amazon has been directly reaching out to influencers in order to boost its short-form video shopping feed, and is offering to pay the influencers $25 for each video they submit. With the new program, Amazon is hoping to replicate the success of platforms like TikTok by capitalizing on the power of influencers to draw in shoppers to their platform.
For Amazon, the new program is a strategic move to try to gain traction and use influencers to attract younger shoppers to their platform. Amazon’s main rivals, such as Walmart and Target, have already leveraged the power of influencers on social media platforms to draw in shoppers.Amazon reportedly sees this new program as an opportunity to catch up and gain an edge in the competition.
The videos submitted by the influencers will appear on the Amazon shopping feed, and are expected to feature products or services that Amazon offers. By making use of influencers who are popular and have a wide base of followers, Amazon is hoping to draw more shoppers to its platform.
Although the program is in its early stages, it could be a potential game-changer for Amazon, given the immense success of short-form video platforms such as TikTok. Amazon has an existing customer base that is growing, and this initiative could be a great way for Amazon to reach out to new shoppers and build up its customer base further.
For influencers, this could be a good opportunity to earn some extra money. Amazon is reportedly offering $25 for each video that an influencer submits, and this could be a great way for them to make a few extra dollars while they are working on their own projects.
It remains to be seen what impact the program will have on Amazon’s shopping feed, and if it will be able to replicate the success of platforms such as TikTok. However, it is clear that Amazon is trying to utilize the power and influence of influencers in order to boost its platform. With more and more companies prioritizing digital and social media marketing, Amazon’s program could be a great way to bring in shoppers and gain an edge in the competitive e-commerce market.
