The search engine wars have been raging for more than a decade now and Google has long been the undisputed leader. As a result, many tech companies have tried to launch their own search engine products in an effort to compete with Google’s dominance. One of these companies is Microsoft, whose Bing search engine has been around since 2009.
In recent years, Microsoft has tried to differentiate Bing by incorporating artificial intelligence (AI) capabilities into the search engine’s algorithms. Microsoft claims that through its AI-powered search, Bing can provide users with more accurate and relevant results, as well as improved user experience.
However, despite Microsoft’s efforts to compete with Google in the search engine market, its Bing search engine appears to be unsuccessful in truly challenging Google’s predominance. According to a 2019 survey conducted by NetMarketShare, Google has a 66.4% share of the search engine market, compared to Bing’s 20%. This means that even with Microsoft’s investment in AI, Bing is far from challenging Google’s dominance in the search engine market.
Moreover, it seems as though Microsoft is also in denial about this reality. Despite the poor performance of Bing, Microsoft continues to invest heavily in AI and emphasize its potential in digital activities such as search and voice recognition. However, Microsoft is ignoring its own data that shows that its AI-powered search engine is not advancing its position in the search engine market.
In the end, while Microsoft’s efforts in incorporating AI into its search engine are admirable, it does not seem to be helping the company challenge Google’s search engine dominance. For Microsoft to truly challenge Google, it must look at the reasons why Google is still the leader in the search engine market and create a product that offers a better overall experience than Google. Until then, Microsoft will continue to be in denial about the fact that Bing is not helping it in the search engine wars.
