T-Mobile has announced a new unlimited phone plan that will be the most expensive in the market – and that’s exactly what they want. The new plan, called “Essentials Unlimited”, offers unlimited data, talk, and text for $100 per month, surpassing AT&T and Verizon’s maximum prices of $90 and $80 per month, respectively.
T-Mobile is confident that this plan will be attractive to many customers who want the best available coverage and are willing to pay for it. The price tag may be high, but the features are extensive, too. The plan includes unlimited hotspot use, free international roaming and calls, and unlimited 4G LTE data on the T-Mobile network and in Canada and Mexico. Additionally, the plan also includes taxes and fees.
T-Mobile’s new plan is a challenge to its competitors, as AT&T and Verizon have been the biggest players in the market. Both of those companies offer less coverage for a higher price, and T-Mobile now has them both beat. This could be the turning point in T-Mobile’s push to become the top carrier in the United States – a goal which they feel closer to achieving with their new plan.
Overall, T-Mobile’s $100 phone plan is a strong signal that the company is ready to compete at the top tier of the market. The plan is expensive, but the coverage is top-notch. With T-Mobile’s growing network, customers who want the best coverage possible — and are willing to pay for it — should consider this new plan as an option.
