Google recently announced the launch of its Ads Transparency Center for the European Union region to comply with rules from the EU. The Ads Transparency Center now provides EU users with information about the Google Ads they see while browsing online, such as ad targeting and segmentation data, as well as additional details about ads.
Google first launched the Ads Transparency Center in the United States in mid-2020, and it has now expanded the program to include EU countries. This expansion comes after the European Commission introduced new legislation that requires digital service providers, including Google, to provide users in Europe more transparency around the way advertising is being used in their services.
Google’s Ads Transparency Center is designed to enable users to view the ads served on Google’s own websites and apps, as well as those on other sites and apps that use the Google Ads platform. The center allows users to easily understand what kinds of ads they’re seeing, why they’re seeing them, and who’s behind them. It also provides an option to opt-out of personalized ads and to better control their privacy and ad experience.
Google’s Ads Transparency Center now covers all Google Ads products and provides more transparency for users. Furthermore, it will help Google comply with the EU’s rules by providing users with more information about the ads they’re seeing, and by giving them greater control over their privacy and ad experience.
Overall, Google’s expansion of its Ads Transparency Center to the EU is a move in the right direction that will help Google meet its obligation to comply with EU regulations. The program will help users better understand the ads they’re seeing, enable them to more effectively control their privacy and ad experience, and ultimately make the entire ad experience much more transparent for everyone.