In the wake of a sweeping editorial shake-up, TechCrunch announced plans to pivot its focus to give readers more quality content specializing in the technology and startups industries.
Two of TechCrunch’s editors, Eric Eldon and Alexia Tsotsis, recently departed the publication. Following the change, TechCrunch editor Matthew Panzarino will lead the editorial team, while editor-in-chief Erick Schonfeld is taking a lead role in product strategy.
The company is also beefing up its engineering team and has appointed experienced software engineers and technical authors to support the editorial team. The goal is to help develop an workflow and content platform that will enable the team to create more comprehensive and interesting stories.
With this new focus, TechCrunch is aiming to bring readers the most important stories in the world of technology, start-ups, and venture capital. The publication will also focus on creating original, interactive content that serves to inform and entertain. Additionally, TechCrunch will explore and experiment with multimedia content such as podcasts, video interviews, and rich illustrations.
In addition to the editorial changes, TechCrunch has announced a new video series, Crunch Weekly. This video series will be a weekly review of the best stories around the Web, highlighting some of TechCrunch’s own posts as well as great articles from other publications.
These changes come as welcome news to many readers, who have felt that TechCrunch has moved away from its original mission of providing insightful, timely articles on new technologies and innovative start-ups. By strengthening its engineering team and dedicating resources to comprehensive, interactive stories, TechCrunch hopes to regain its status as the world’s premier source of tech news and analysis.
Through quality content and multimedia, TechCrunch hopes to inform and entertain the technology industry and its readers in a more meaningful way. It remains to be seen what TechCrunch’s new focus can bring but, if successful, the changes could prove to be beneficial for everyone involved.
