Google announced recently that it is shutting down its website experience and optimization tool, Website Optimizer. The closure of the tool has left many website owners asking what’s next for website optimization.
Website Optimizer was launched by Google in 2006. It was revolutionary for its time, and offered website owners with the ability to test and optimize their sites for better user experience. It made it easier than ever to improve website performance and conversion rates by enabling users to make changes to their website’s layout, design and content.
The closure of the tool signals the end of an era, and the passing of a great tool that helped website owners create better, more compelling experiences for their users.
Many website owners who used the tool will now have to look for alternatives if they want to continue optimizing their websites. Google has suggested that website owners look to its conversion optimization, analytics and A/B testing services as potential replacements for Website Optimizer. These services provide powerful features for testing and analyzing website experiences, but there is a learning curve that must be surmounted before these services can fully be exploited.
It’s clear that the website optimization landscape is shifting, and website owners need to adapt to the changing times. While Google’s Website Optimizer may no longer be available to help with website optimization, its replacement services offer powerful features that should help website owners optimize their sites for better user experience. Website owners should take the time to learn more about these services in order to ensure that their sites are well optimized and user friendly.
