UK retailer GAME has announced that it will be ending its reward scheme next month, leaving loyal customers disappointed. The decision to discontinue the scheme comes as a surprise to many, as the program has been a major selling point for the retailer.
GAME’s reward scheme, known as the GAME Elite, was introduced in 2018, and was designed to reward loyal customers with exclusive benefits and offers. The program allowed customers to earn points for their purchases, which could later be redeemed for discounts or special promotions. Additionally, members of the scheme received perks such as early access to game releases and invitations to exclusive events.
The news of the scheme’s termination has been met with mixed reactions from customers. Some are disappointed and feel that it is a loss to the gaming community, as the reward program provided an added incentive to choose GAME over other retailers. Many loyal customers have taken advantage of the benefits offered by the scheme and feel that its discontinuation will be a blow to their shopping experience.
On the other hand, there are also customers who think that the reward scheme had lost its value over time. Some argue that the rewards earned were not substantial enough to justify the scheme’s annual membership fee. Others believe that the rewards were often limited to a select group of popular games, which made the program less appealing to those who preferred niche or indie titles.
GAME, however, has offered reassurance to its customers that while the reward scheme may be ending, there are plans to introduce new initiatives that will enhance the overall customer experience. The retailer has not revealed any specific details about these future plans, leaving customers curious and hopeful.
The decision to terminate the GAME Elite reward scheme could be due to a variety of factors. It is possible that the program did not yield the desired results in terms of increased customer loyalty or profitability. Alternatively, GAME may be shifting its focus towards other strategies to stay competitive in the ever-evolving gaming retail industry.
Whatever the reasons behind the decision, GAME will undoubtedly need to find new ways to attract and retain customers. With digital gaming sales on the rise and competition from online retailers, the gaming retailer will need to adapt and come up with innovative solutions.
In conclusion, the end of GAME’s reward scheme is undoubtedly disappointing for many of the retailer’s loyal customers. However, it also presents an opportunity for the company to rethink its customer loyalty strategies and introduce new initiatives. Only time will tell if GAME’s decision will pay off in the long run and continue to draw customers to its stores.
