With the latest software update to the Apple App Store, Apple Inc. has made it easier for developers to establish different pricing points within their apps. The update effectively eliminates the tiered pricing setup that previously left developers with three fixed pricing options — free, flat fee, or subscription — and now makes it easier for developers to price their apps according to the market and their specific needs.
The new pricing set up allows developers to use a combination of tiered and freemium models to offer their apps. For example, developers can offer a base version of the app for free and then offer an upgrade, additional features, or a complete version for a fee. This will provide developers with more flexibility in pricing and allow them to more precisely target different markets, depending on the type of app being offered.
The ability to offer different price points can also be used for promoting app downloads. By adjusting the pricing scheme, developers can entice users to download the app and try it out. For example, developers can offer a free version of the app with limited features and then allow users to upgrade to the full version of the app for a fee. This can be especially useful for those developing games or other types of apps that require users to invest time in order to progress through the content.
Lastly, Apple’s new pricing options will allow developers to better monetize their apps. With the new system, developers can now adjust the price of their app strategically and be more selective when promoting their app. For example, they can choose to increase the price at certain times of the year, such as the holidays, or lower the price to entice users to upgrade from the free version of the app.
In sum, Apple’s new pricing set up for the App Store is a welcome change for developers, as it gives them more options for tailoring their apps to the needs of their specific market. By providing more flexibility with pricing, Apple is giving developers the ability to better monetize their apps and appeal to more users.
