Technology has been rapidly advancing and innovating our lifestyle, and now a popular grocery delivery app is taking the lead in this market. Getir, a Turkish-origin grocery delivery app, has acquired rival startup Gorillas in a potentially game-changing $1.2 billion acquisition.
Getir, founded in 2015, is among the top grocery delivery apps in Europe and has been rapidly expanding its reach across the continent. It has been rapidly gaining popularity for its lightning-fast delivery times accompanied with a wide range of grocery products. Getir has also made its mark as a well-funded startup, currently having raised close to $500 million in venture capital and debt funding.
On the other hand, Gorillas has also been making waves with its lightning-fast grocery delivery app since its launch in 2019. It is one of the leading grocery delivery apps in Germany, with plans to expand to other countries and become a major player in the European grocery delivery market.
The acquisition of Gorillas by Getir is aiming to create an unparalleled grocery delivery market in Europe, with Getir being the leading contender. Getir plans to leverage the expertise and technology of Gorillas to further enhance its presence in the continent and improve its delivery speed and product quality. Getir also plans to take advantage of Gorillas’ expansive warehouses, delivery vehicles, and customer service resources to fulfill its ambition of becoming the leading grocery delivery app in Europe.
This acquisition could prove to be a pivotal turning point in the European grocery delivery market, and it could set the tone for future acquisitions and mergers in the sector. It is likely that other grocery delivery apps will follow suit and assert their presence in the market, further intensifying the competition.
Overall, Getir’s acquisition of Gorillas is definitely a major development in the European grocery delivery market, and it will be interesting to see how it impacts the sector in the short and long term.