In recent months, there has been a rapid increase in the use of artificial intelligence (AI) to create content. This has been especially evident in the media industry, where tech giant BuzzFeed is paving the way for the AI revolution.
BuzzFeed has rolled out an AI-powered content creation system called âBuzzBot,â which has enabled the company to create content quickly and efficiently. This has resulted in a massive increase in content production, as the system is capable of creating blog posts, articles, and social media posts in a fraction of the time it would take a human writer.
The system works by taking in basic information about a topic, such as key topics, keywords, and ideas. The AI then finds relevant sources online, analyzes them, and turns them into a coherent article.
At the same time, traditional media organization CNET is trying to keep up with the AI trend, but its efforts have been lackluster. CNET has launched an AI-powered content generation tool, although its performance has been underwhelming so far. The tool struggles to understand complex topics, and often generates articles that are filled with grammatical errors and are difficult to read.
This shows the huge gap between BuzzFeed and CNET in terms of their adeptness in leveraging AI. While BuzzFeed is ahead of the curve and is already reaping the benefits of AI-generated content, CNET is struggling to make the technology work for them.
This disparity is likely to continue as BuzzFeed ramps up its use of AI for content creation. As other media organizations follow in its footsteps and introduce AI solutions, CNET may continue to lag behind if it doesnât improve its AI offerings.
