As Apple celebrates its 43rd anniversary, the company reaches another major milestone: two billion active devices. The trillion-dollar corporation, which is the second largest tech company in the world in terms of market capitalization, announced on June 30th that it has surpassed two billion active devices. This figure includes MacBooks, iPhones, iPads, iPods, Apple Watches, Apple TVs, and HomePods.
This milestone is particularly impressive because it is the first time Apple has reached the two billion mark. This is a testament to the company’s immense success since its founding four decades ago. Since its founding in 1976, Apple has expanded from a small team of engineers and designers to one of the most influential companies in the world.
Apple has achieved this milestone by focusing on quality rather than quantity. Its products are designed for a select market, unlike its competitors, who are more likely to sacrifice quality for market share. Apple has also invested in creating integrated experiences across its entire product line, creating an appealing one-stop shop experience for customers.
The two billion figure speaks to the increasing demand for Apple devices. Apple’s iPhone remains the most popular device across all countries, while its iPad contributes the next largest share. The company’s Mac computers and Apple Watches are also among its best-selling products.
The success of Apple has been further bolstered by its services division. In recent years, Apple has seen huge growth in its services business, which includes subscriptions for Apple Music, Apple Arcade, Apple TV+, the Apple App Store, and iCloud storage. These have allowed Apple to strengthen its relationship with existing customers and to attract new users.
As Apple continues to expand its product line with its AirPods, HomePods, and Apple Glasses, it is likely to reach even higher figures in terms of active devices. With two billion active devices already, Apple’s influence in the tech world is beyond debate.