In a shift that has surprised many, Twitter has recently announced that it will now allow cannabis ads in the states where it is legal. This means that, for the first time, businesses in the cannabis industry will be able to advertise their products and services on one of the world’s largest social networking platforms.
The move comes after increased pressure on social media companies to take action on regulating cannabis-related content and advertising. Currently, most other major social networks like Facebook and Instagram still ban cannabis ads altogether. However, Twitter’s decision to permit cannabis ads in legalized states demonstrates their willingness to accommodate the changing market trends.
The advertising policy, which went into effect in late March this year, allows cannabis businesses to advertise products and services in the US states where it is legal at the federal as well as the state level. That means that businesses in states like Oregon, Colorado, and California (where cannabis is legal both medically and recreationally) will be able to advertise their products on Twitter.
The announcement has been met with cautious optimism from many in the industry. While the decision to allow cannabis ads is a positive development, it is important to note that Twitter has put strict guidelines in place to ensure that all advertising is both compliant and responsible.
For instance, Twitter will not allow ads for cannabis edibles, and all cannabis products must comply with local laws. Additionally, all ads must be clearly labeled as being related to cannabis, and companies must have Twitter’s prior permission before using cannabis related hashtags.
The rollout of this new policy is a reflection of changing attitudes towards cannabis. As more states legalize marijuana, businesses in the industry are increasingly looking for ways to reach out to potential customers. Twitter’s decision to allow cannabis ads is a step forward in this direction, and it is likely that other social media companies will follow suit in the near future.
