It looks like Apple is finally taking the plunge and is allowing third-party app stores on the iPhone. After years of fighting against this option, Apple has finally succumbed and is reportedly preparing to arrive at a decision that will have dramatic implications for app developers, users and the App Store itself.
For years, Apple has been fiercely opposed to third-party app stores on its platform, with CEO Tim Cook framing the automated App Store system as a reliable and safe place to get software, while worrying that third-party stores will introduce a host of security issues and concerns.
However, Apple’s rigid control has created huge frustrations for users who have been calling for more openness and autonomy in the App Store, while some developers have even sued Apple over its practices.
Now, Apple appears to be ready to give at least some away to the public’s requests. The Cupertino tech giant is reportedly readying itself to allow third-party app stores on the iPhone, with the company believed to be having ongoing conversations about the details.
The signs for this path forward come from changes in the latest version of the App Store guidelines, which already contain language that could be interpreted as preparations for third-party app stores to come. For example, it notes that “apps may offer access to external mechanisms for purchases or subscriptions that function as an alternative to an in-app purchase.”
If Apple does allow third-party app stores on the iPhone, it could open up an interesting period of innovation from developers. Third-party app stores have allowed for different pricing models, new ways of discovering apps and many other features that might benefit users in the long run.
At the same time, allowing third-party app stores could give Apple more involvement in the software side of its business, by allowing it to take a cut of sales or to become involved in the development process of the apps that appear on these stores.
Despite the ongoing discussions, it’s unclear when Apple will make its official announcement on this matter and what the details of the policy might be. Nevertheless, all the indications right now point to Apple allowing third-party app stores on the iPhone, something that could revolutionize the App Store and give more choice to users.