Microsoft is known for its multifaceted approach to software development, and a recent tactic shows that it is not only aiming to stay relevant in the saturated market of web browsers, but it’s also seeking to revolutionize the way users interact with their web environments.
According to reports, Microsoft is hellbent on getting users to switch to its own web browser, Edge, by incorporating a feature which allows users to open certain websites directly from their task bar. This latest tactic is part of the Redmond, Washington-based tech giant’s strategy to diversify its software to make sure it’s always up to date with the latest trends and technologies.
The new taskbar feature allows users to open up web pages they frequently visit by clicking on an icon located in the taskbar. This can come in handy when there is a website that you are constantly looking up, such as a news site or an online streaming service. Not only can this increase efficiency, but it also takes away the hassle of having to type the website’s URL into the address bar.
Besides the convenience of accessing sites quickly, another benefit of the new Edge feature is that it helps to lower the risk of cyberattacks. Having quick access to regularly visited sites ensures that users are only accessing websites that are secure, as opposed to clicking on links from malicious emails or links sent by unknown people through chat services.
Microsoft is focusing heavily on its Edge browser, as it has been revealed that the company has been making multiple backend changes to its content delivery network, which is the technology used to bring web content from a server to a user’s device. It has been reported that the goal is to make Edge faster and more secure for users.
To say that Microsoft is full-on committed to pushing its own web browser is an understatement. It is now evident that the company is Hellbent on getting users to switch over to its Edge browser, and its latest tactic shows just how far the company is willing to go to make sure it remains competitive in the web browser market.