When tech mogul and Tesla CEO Elon Musk acquired Twitter from its previous owners earlier this year, the news shook the tech world. What would this mean for the future of the social media behemoth? That’s a question that has yet to be answered, but one thing is for sure – there have already been some changes in the wake of Musk’s purchase.
For starters, Musk has taken an active role in Twitter’s day-to-day operations. He has personally answered questions from Twitter users, including questions regarding Tesla’s new products. Twitter’s user numbers have also seen an increase since the acquisition, although it’s not yet clear whether or not the growth is attributed to Musk’s involvement.
Musk has also made several notable additions to the site. He recently added the ability to direct message users, as well as the popular “tweetstorms” feature, which allow users to post a series of tweets in one go. He also made it possible for users to follow each other’s conversations in real-time.
As the majority owner of Twitter, Musk has also been an outspoken champion of the platform, using it to tout the successes of his own companies, as well as making good use of the hashtag feature to ensure his messages reach as wide an audience as possible. He even created the hashtag #tweetlikeelonmusk in celebration of his acquisition of the platform.
As for the future, it’s too early to tell what Musk’s purchase of Twitter may bring. But one thing is certain – the tech world will be watching closely to see what changes he makes next.