In recent years, artificial intelligence (AI) has become an integral component of technology across industries, and metasearch engine Meta is one of the latest companies to join the bandwagon by experimenting with AI-powered chat on two of the most popular messaging services – WhatsApp and Messenger.
Meta, which has built its name around facilitating the comparison of information on products and services, decided to venture into AI-powered chat in order to optimize user experience and help customers with faster and better answers to their queries. The chat feature, Meta Chat, makes use of chatbot technology in order to automate the process of search and answer customer inquiries.
Meta has also launched Meta Bot, an AI-powered customer relationship management tool, which allows Meta to get to know more about customer behaviors and preferences. By understanding customer behaviors, Meta will be able to provide more personalized search results based on a user’s interest and satisfaction. It can also suggest new products and services that might be of interest.
The new AI-powered chat feature has the potential to profoundly revolutionize the user experience. Customers will no longer wait for answers to their questions as AI will quickly provide the information they need. Furthermore, AI-chats will be able to understand natural language and process queries faster and with more accuracy.
Meta’s foray into AI-chat underlines its commitment towards innovation and giving customers the best experience. Although the experiment is still in its early stages, it will be interesting to see how this feature evolves in the future and how it will be utilized to offer customers personalized search results and faster resolutions to their queries.
