Twitter seems to have taken a shine to the cannabis industry as of late. A few months ago, it made a bold move that enabled marijuana-related companies to promote their products and services—something once considered a “no go” for the social media giant. It was a big win for the cannabis industry, offering yet another channel to reach its largely tech-savvy consumer base.
The move to embrace cannabis businesses wasn’t without its risks; Twitter had previously banned the promotion of recreational substances and substances related to state-legalized medical marijuana. But the decision came at a critical juncture for the cannabis industry which is rapidly gaining popularity, with legalization of recreational marijuana on the horizon in many states.
Since then, the cannabis industry has seen its biggest growth opportunity with extensive advertising on Twitter. The cannabis industry is able to use the platform to promote their products, create conversations and build relationships with its consumers. Cannabis companies can use targeted advertising and sponsored content to reach their target demographic.
Twitter has also become a place for cannabis businesses to interact with their peers in the industry. Through Twitter, companies have the opportunity to network with other businesses, suppliers, government agencies and other interested parties. They can make connections with potential partners for collaborations and even foster mutually beneficial relationships with regulators.
As the cannabis industry matures, Twitter could be the next step to becoming a full-fledged digital platform for the marketing of cannabis products. It could be a digital hub where cannabis businesses can create relationships with their customers, engage in peer discovery, education, and product promotion. The social media giant could even open up access to investors, further fueling the industry’s growth.
In short, Twitter has opened up a new world of opportunity for cannabis startups. It’s an invaluable tool for the industry, offering tremendous potential for growth. So for those cannabis businesses looking to take advantage of the current landscape, tweeting and sharing their message on the platform has never been more important.
