Twitter’s subscription-based social media platform “Twitter Blue” has recently relaunched, but its performance so far has been lackluster at best. According to reports, Twitter Blue brought in a disappointing $11 million in mobile payments over the course of its first three months.
Twitter Blue was introduced earlier this year as an add-on subscription to the regular Twitter platform. Users who opt-in to the subscription service have the ability to utilize “super follows”, enabling them to charge their followers to access exclusive content and unlock additional features. Twitter also provides access to premium customer support and the ability to quickly undo tweets.
The Twitter Blue relaunch had a slow start, however, with the $11 million amount in mobile payments falling well below the estimated $31 million analysts had predicted. However, it’s important to note that this figure does not take into account revenue generated from other sources.
Despite these lackluster results, Twitter still appears confident in its subscription offering, recently announcing the launch of a “tip jar” feature which allows users to send money to other users. It appears that Twitter is banking on people’s generosity and willingness to support lesser-known content creators and Twitter influencers, hoping that it will drive up the numbers for Twitter Blue.
It is too early to tell whether this move will pay off for Twitter or not, but it is certain that the current numbers do not reflect the potential of the subscription service. Twitter Blue may still go on to become a hit with users, but it will take more time and experimentation in order to achieve that goal. Until then, Twitter Blue’s financial performance will remain a topic of discussion between analysts and investors.
