Ford’s all-electric F-150 Lightning is an exciting addition to the automaker’s lineup. A truck that is both environmentally friendly and highly powerful, the F-150 Lightning has been the cause of much anticipation.
The lightning was officially announced back in May at a virtual press conference, when Ford said the base model would start at US$39,974; way cheaper than most electric trucks on the market. However, this base model was only available for preorder for a limited time.
As of December, the base model is no longer available for purchase and customers are now being given the option to purchase the “extended” model instead. This extended model starts at US$59,974, a whopping US$20,000 more than the base model.
The extended model of the F-150 Lightning has several additional features and amenities. It has a larger battery that bumps up the range from 230 miles to 300 miles, and it also has a higher-powered AC motor. The extended model also has some additional exterior features such as paint schemes, trim packages, and even a tow package.
Despite the higher price tag, customers have still purchased the extended model of the F-150 Lightning in droves. The all-electric pickup truck is proving to be a popular alternative to the traditional gas-powered truck, and the Extended Range model is allowing customers to get more out of their purchase.
It is no surprise that Ford raised the price of the F-150 Lightning, given the overwhelming demand for the truck’s extended model. But, even with the US$20,000 price difference, customers are still opting for the extended model, likely due to its additional features and higher range.
Overall, the F-150 Lightning has been a huge success for Ford, and its price increase is reflective of this. Despite the US$20,000 price difference, customers are still showing the truck their enthusiastic approval, making it one of the most successful electric truck launches on the market.