Since Twitter is one of the top social media platforms, its features often drive the conversations and trends of its users. Recently, Twitter has implemented a new policy which disables likes, replies, and retweets if a tweet has links to Substack.
Substack is a platform that allows content creators to create websites, blog, and newsletters and share them to their readers. It is heavily used by writers, podcasters, and digital creators to monetize their content. The rise of Substack has been a threat to media organizations as creators no longer rely as much on mass-market advertising.
Twitter seems to be cracking down on Substack links as it believes the platform hinders on its user experience. The popular social media platform has made it difficult to spread content from Substack, by disabling likes, replies, and retweets for tweets with the Substack links.
Twitter wants its platform to remain an open public conversation, and it is well within their right to protect its user experience. However, it is also important to consider the impact of such a policy on content creators. It makes it harder for them to spread their work, which could significantly affect their income.
It will be interesting to see how Twitter’s policy continues to evolve. Creators should consider other platforms to better monetize their content, and avoid the restrictions of Twitter. It’s also important for Twitter to consider how this policy can affect the work of independent creators, especially ones that rely on Substack to make a living.