For months, President Joe Biden and his administration have expressed their commitment to improving communication between the White House and the public. Now, they’re taking steps to create a press briefing room that would include social media influencers and personalities.
Earlier this week, Communications Director Kate Bedingfield held an in-person meeting with a selective group of digital media influencers. They discussed plans to create a space for digital media and the influencers that have become a vital part of reporting the news in this modern world.
The move comes as the Biden administration seeks to be more accessible and transparent with their communication. They have already seen a slight rise in their favorability ratings since taking office. By leveraging the reach and influence of social media personalities and digital media outlets, the White House hopes to reach a broader audience.
With this new briefing room, the White House plans to reach their audience through channels they may not have traditionally accessed. It will also create more open dialogue and discussion between the administration and the general public. By extending invitations to influencers, the White House will be able to not only answer questions, but also develop better trust in their leadership.
The goal of the proposal is to give upcoming stars and public personalities a platform to discuss administration policies and other topics recently in the news. It would add much needed variety to the pool of media personalities voicing their opinions on political issues.
Biden’s decision to create a new forum for social media influencers is sure to draw both critical and positive reactions. But no matter where you stand on the issue, it’s a move to watch for in the coming months. With recent changes to digital media reaching unprecedented levels in politics, the addition of this briefing room could be another step in the way media is reported and shared.
