The world of computing is rapidly changing, and one of the most recent changes comes from Microsoft. The tech giant is slowly rolling out ads in the Windows 11 start menu, giving users an in-depth marketing experience beyond the traditional advertisement seen on the web.
When Microsoft first introduced the Windows 11 start menu, it was met with a lot of excitement. This menu made it easier than ever to find applications, documents, and shortcuts to favorite places. While this was great news for users, it was a bit of a nightmare for Microsoft as they struggled to figure out ways to monetize the new feature.
Microsoft’s solution was to begin rolling out ads in the Windows 11 start menu. Users will start to notice small advertisements appearing in the bottom right corner of the screen, typically near the Cortana virtual assistant. These ads are contextually based, meaning that the ads displayed will vary depending on the user’s usage of the system and the apps they have installed.
For example, if a user has recently been searching for travel deals, Microsoft might display an ad for a particular airline in the Windows 11 start menu. This means that Microsoft is able to better target users with ads, making them more likely to be successful.
Of course, not everyone is happy about Microsoft’s decision to include ads in the Windows 11 start menu. Some users feel that the ads are intrusive and don’t like the idea of the tech giant using their system to target users with ads. Others feel that the ads detract from the user experience, which is the opposite of what Microsoft wanted to achieve with the new feature.
Regardless of the controversy, it looks like these ads are here to stay. Microsoft has stated that they will slowly be rolling out these ads, allowing them to refine their approach and create a better user experience. With that said, it’ll be interesting to see how users react to the upcoming changes and whether or not these ads will further strengthen Microsoft’s market position.
