In recent years, Snapchat has become a staple of the millennial market, with millions of users across the world using it every day. Now, it seems the hugely popular messaging platform is taking another step to expand its user base, announcing the expansion of its music library.
The company has announced the addition of over 50 million songs to its library, making Snapchat the go-to source for finding the latest tunes. This move comes at an opportune time, as teenagers and young adults across the globe are relying more on streaming services for their music needs.
The enhancements to Snapchat’s music library will have various implications for users. For starters, they’ll now have an expansive selection of music genres to choose from in their stories. They can also add their own favorite songs to their snaps, provided they have the rights to do so. In addition, Snapchat will be introducing an integrated music discovery service, which will enable users to easily find songs without having to search for them manually.
In addition to the library expansion, Snapchat is also introducing a special “Music Mode” that will allow users to turn snaps into slideshows accompanied by music. This will enable them to create original content that syncs well with the soundtracks of their choice.
Finally, the latest round of updates will provide a way for Snapchat to monetize its music library. The company is reportedly working on a way for artists to earn royalties for each song that gets used in a Snapchat story. This will be sure to incentivize music producers and performers alike to leverage Snapchat as a platform to reach more people.
Ultimately, with these changes, Snapchat is setting itself up to be one of the premier streaming services in the world. Its expansive music library and the various ways in which users can take advantage of it is sure to bring in a whole new level of engagement from the user base, helping the company grow its market share.
