On November 2, 2020, tech mogul Elon Musk sparked a flurry of activity on Twitter by changing its logo. At first glance, it appeared that the tech mogul had altered the looks of the social media giant, but a closer inspection revealed something quite different.
Musk changed the logo using Photoshop, but he didn’t change the logo itself. Instead, he changed the main color of the logo to a vibrant red and added his own caricature to the bottom right corner in place of the bird. The result was a logo that was sure to turn heads and spark conversations online.
The initial reaction to the modified logo was mostly positive, as people enjoyed the fun and lightheartedness of Musk’s prank. But some were concerned that he had violated Twitter’s terms of service, given the company’s strict policy on logo usage.
Fortunately, Twitter responded swiftly, tweeting out a statement that they were “grateful” that Musk had “updated” their logo and thanked him for the update. They also made it clear that any other unauthorized changes to their logo would be viewed as a violation of their policy.
What’s more, the tweet showed that Twitter was willing to have some fun and embrace some creativity, even if it did seem to be against policy. They also stated that they have an “open-door policy” for user ideas and would love to hear Musk’s ideas in the future.
Overall, the incident showed that there can be a creative and fun side to tech giants, even if it is a prank. It also showed that Elon Musk is not afraid to express his creativity and humor on social media, no matter the consequences.
We may not see any more logo changes from Musk anytime soon, but one thing is for sure — his prank will be remembered as a creative moment of levity on a platform that is usually more serious in nature.