In the world of smartphones, consumers often have limited options in terms of color. Sure, you might find the occasional pink, gold, or blue device, but you’re still limited in terms of stand out colors. It appears that Samsung may be looking to change that, as a recent trademark filing suggests the company could be working on a new device with wider color options for budget phone seekers.
It’s unclear what this device is, but the trademark filing does offer a few clues. As reported by LetsGoDigital, the filing for a new trademark of “Samsun Bright” classifies the product as a “mobile telephone set,” which falls in line with Samsung’s portfolio of budget phones.
The filing reveals that the device “would have various color options and also capable of supporting multi-language.” This further suggests that it could be a budget device aimed at emerging markets. While there’s no hint of what design it may feature, the name “Bright” could imply that it will come in bright and vibrant colors.
Rumors aside, if Samsung were to introduce a budget phone with multiple color options, it would be a welcome addition to the market. Smartphone enthusiasts and casual users alike tend to favor devices that stand out and adding more color options would provide them with the opportunity to do just that.
Considering the hybrid market we’re in right now, this could be beneficial for Samsung as well. With 5G beginning to roll out globally, additional budget phones to accompany high-end flagships could help Samsung gain a larger share of the market.
Regardless of what Samsung is working on, color options are something that have been surprisingly lacking from budget phones, and we’d love to see this change. After all, who doesn’t like a phone that looks good, regardless of its price tag?