Recently, Google VP Jen Gennai drew controversy due to her suggestion in an undercover video to fact-check Google’s search suggestions. Gennai made a remark that Google has been working on ways to “prevent the next Trump situation” with a plan to stop anti-immigration sentiment from appearing in search suggestions. When asked about “Google bard” content, Gennai suggested that it should be looked at with a critical eye and possibly be fact-checked before being shared publicly.
Gennai’s comments have caused many to question the role of technology companies, such as Google, in moderating on-line content. Should companies take a proactive role in trying to prevent biased search suggestions from appearing or is this the job of the general public to police?
The term “Google bard” can refer to highly propagandistic content written with the sole purpose of swaying public opinion, often in a way that is well-written and designed to influence search results. This type of content can be a source of misinformation or outright lies. Companies like Google are concerned that without careful scrutiny, this type of content can spread quickly, leading to inaccurate information and impressions about topics of importance, such as politics.
The challenge, however, is that determining what is “true” and what is false is subjective. Where do companies like Google draw the line? If content is biased but factually correct, should it still be kept out of search suggestions? If so, who should impose these guidelines?
Gennai’s statement indicates that Google is thinking seriously about ensuring accuracy in its search engine, but it also raises questions around freedom of speech and censorship. On one hand, we can argue that Google should not be imposing their own beliefs and opinions on what constitutes “true” or “false” content. On the other hand, many argue that it is Google’s responsibility to ensure that the information it surfaces to users is accurate.
Ultimately, it remains to be seen what stance Google will ultimately take on this issue. Gennai’s statement does bring the conversation to the forefront and shines a light on the important role technology companies might have in moderating online content. In the meantime, it’s clear that users should look critically at the content they find, regardless of the source.
