In 2020, Facebook’s popular messaging app, Threads, quickly accumulated more than 100 million users since it was launched. The app’s initial success came from its appeal as an app specifically designed for close friends and family, with features such as “status updates” and “best friends lists” that allowed users to tailor the app to their exact preferences.
However, it appears that the hype of this unique messaging platform has slowly begun to fizzle out. Most of the 100 million people who had signed up for Threads have stopped using the app. This could be due to the fact that many users found the app to be redundant, considering that popular messaging apps such as WhatsApp and Messenger already fulfill the same purpose.
In addition, the app’s convenience and user experience have been called into question. While Threads initially offered a new and easy way to stay connected with friends and family, many users have reported flaws such as sluggish loading times, difficulty in sending media, and general lagging performance. These issues appear to have contributed to the majority of users ceasing their activities in Threads.
Another potential reason for Threads’ dwindling user base may be attributed to the fact that most users now seek out a messaging app for more than just intimate conversations. They are looking for a platform that offers a variety of features, including voice and video calling capabilities. Threads does not have these capabilities, nor does it have a wide variety of other features that are offered by other messaging apps. Because of this, many users have made the switch to more versatile platforms.
It is evident that while Threads attracted a significant number of users, most of them have stopped using it. This could be due to the redundancy of the messaging app compared to other popular services, the lack of features, and the slow user experience. Facebook will need to update the app and address its shortcomings if it hopes to retain its user base in the future.
