For several years now, Barnes & Noble has been a major player in the traditional bookselling industry. But with the rise of digital publishing, it has had to reinvent itself to remain competitive. The iconic bookseller is now making a push into e-commerce, expanding its presence online and improving its customer experience in stores.
But one area the retailer isn’t changing is its e-readers. Barnes & Noble has long been a leader in the e-reader market, with its popular Nook products. Despite fierce competition from Amazon’s Kindle, Barnes & Noble has remained the go-to choice for many e-book readers.
Now, Barnes & Noble is looking to capitalize on the success of its e-reader devices. The company recently launched a new version of its Nook GlowLight Plus, an upgraded version of its popular GlowLight e-reader. The new device comes with a larger screen, better book cover images, and more features for readers.
It also has a longer battery life, which is important for some readers who prefer to be able to read for prolonged periods of time. The device also has the same price tag as its predecessor, making it an attractive option for budget-minded shoppers.
And Barnes & Noble isn’t done there. The company also announced that it is repurposing its Nook software to support other e-reader devices, emphasizing its commitment to its digital platform. It is now possible to download Nook software to an Android or iOS mobile device, giving Barnes & Noble a way to reach a broader audience.
The retailer has also started to offer bundle deals for readers who want to buy both a physical book and the digital version. This gives readers the convenience of being able to read a book wherever they are, without having to carry around multiple devices.
Barnes & Noble is clearly making a concerted effort to continue to stay relevant in the digital book market. It is understood that the old business model of traditional bookselling is no longer viable, and Barnes & Noble is lucky that its e-readers have become a reliable source of income. By offering customers the convenience and portability of digital books, Barnes & Noble is not only maintaining its place in the industry, but it is expanding its base of customers as well.