When Barnes & Noble entered the scene of digital e-readers they were incredibly successful, selling millions of their NOOK device during its peak. However, in recent times, the company has been phased out of the market due to increased competition from other players such as Amazon’s Kindle. In the face of this competitive market, many wondered if Barnes & Noble could survive at all and if the company would be able to reinvent itself in order to stay relevant.
While the physical outlets and e-commerce stores of Barnes & Noble still remain, it appears the company has managed to stay afloat by relying on its core strengths. Rather than continuing to market its own e-reader, Barnes & Noble has shifted its focus to its customer service and retail outlets. This includes its online store, the Nook Store, where customers can find a variety of books and other items. Additionally, the company has made a strong effort to expand its presence by offering stores in major cities across the United States.
However, that’s not to say that Barnes & Noble has completely abandoned its digital offerings. The company still supports and sells its highly popular reading device, the Nook, as well as providing customers with the ability to purchase and read e-books. In addition, Barnes & Noble has also rolled out its own subscription service, the Nook Membership Club, which provides customers with access to more than a million books.
In the end, Barnes & Noble has managed to remain relevant by embracing a new business model while still reinforcing its previous offerings. The company has successfully reinvented itself while not abandoning its digital e-readers. It has been able to focus on what it does best – providing customers with great customer service, a wide range of books, and easy access to e-books. This has allowed Barnes & Noble to remain a vital part of the digital reading market.