At the 2023 installment of TechCrunch Disrupt, Kevin Systrom, the former co-founder of Instagram and now CEO of new social app Antenna, spoke about the industry applications of artificial intelligence and the background story of his new venture.
Systrom’s interest in AI began to grow during his time at Instagram. He explained that one of the greatest insights he obtained from the project was that “innovation comes from the way you apply existing technology to everyday life.” By applying AI to Instagram’s operations, he was able to open up new possibilities and help boost the platform’s success.
Now that he has left Instagram, Systrom is looking into new applications of AI in his new venture, Antenna. Any user of the application can post snippets of information, such as news stories, pictures, or videos. These posts then get ranked by relevance to the user’s interests, thanks to the use of AI.
Systrom believes that the use of AI in a consumer-oriented product also brings about greater responsibility when it comes to addressing potential ethical concerns. He discussed the importance of creating an ethical framework around AI so that it can be used in a safe and secure manner.
Systrom’s experience of using AI to boost Instagram’s success can serve as an example to other tech entrepreneurs. He also noted that AI has not only enabled him to develop a successful product, but also allowed him to create many new opportunities for his users.
Overall, Systrom’s talk at TechCrunch Disrupt 2023 revealed how AI can be used to create new opportunities, grow products, and address ethical concerns all in a consumer-oriented product. With Systrom at the helm of Antenna, it will be interesting to see how AI and its related technologies will help shape its trajectory.
