If you follow popular YouTube sensation MrBeast, you may have stumbled upon his promotion for the MrBeast Burger, a customized take-out restaurant. It appears, however, that this partnership is becoming less than amicable. According to a recently filed lawsuit from MrBeast, LLC, Partners Retail Group is being sued over its production of “inedible Mr Beast Burgers.”
The partnership between MrBeast and Partners Retail Group was established in January of 2021 when the two companies agreed to team up to produce and offer the MrBeast Burger across the United States. MrBeast announced the partnership on his Twitter, claiming that the burger was unlike any other, with one particular edition reportedly having 6 different types of cheeses, 8 slices of bacon, and a fried egg.
However, according to the newly filed lawsuit, Partners Retail Group failed to uphold its end of the bargain. Customers reportedly complained about the “inedible” burgers, claiming that they were over-cooked, dry and lacked flavor. It seems that MrBeast himself was not happy with the product either, as he launched the legal action against Partners Retail Group for breach of their contract and for damaging his reputation.
In addition to the breach of contract, MrBeast is also seeking damages for lost sales, reputation, and advertising revenue. He is demanding that the company take down all promotions and advertising related to the MrBeast Burger campaign, as well as withdraw all remaining stock from the market.
With the ongoing legal dispute, there is no telling how this case will play out. MrBeast’s dedication to his fans, however, is evident as he stands up to Partners Retail Group for producing “inedible” MrBeast Burgers. As the legal battle ensues, perhaps we will see other dissatisfied customers come forward and join the lawsuit. Only time will tell.