In recent news, it has been revealed that Take-Two, the parent company of Rockstar Games, believes the cost of Red Dead Redemption 2 to be “commercially accurate.” This statement comes after Rockstar Games announced that the critically acclaimed game would retail at $50 in the Australian market, which is a $20 lower price point than the game was sold for in other countries.
Take-Two’s CEO, Strauss Zelnick, addressed the issue during an investor call saying that the lower price for Red Dead Redemption 2 was a reflection of the domestic consumer market in Australia. He held that the game’s price point was driven by a competitive market and should not be reflected in other markets as it may be an unfair comparison to those who paid a regular full-priced version.
The decision to lower the price point for Red Dead Redemption 2 in Australia appears to have paid off as the game has seen a surge in sales since the announcement. Gamers in the country have responded positively to the lower price point with many stating that they would have never bought the game if it had stayed at the full $70 price point.
This surge in sales is a testament to the success of Take-Two’s decision to lower the price of Red Dead Redemption 2 in Australia. The lower price point has opened up the game to a larger player base in the country while appealing to those who may have been put off by the higher price point.
Even though Take-Two believes that the lower price point in Australia is commercially accurate, it remains to be seen if the company will follow suit in other markets or even lower the price in Australia any further. For now, gamers in the country can be glad that they are getting a great deal on the hit game.
